Question
What paper stock works best for fundraising mailers?
Answer
The right stock depends on the piece and the feeling you want to create. Appeal letters read as personal and sincere on an uncoated sheet, while photo-heavy impact reports and postcards look sharper with a coated finish. Weight matters too, since a heavier card stands out in a crowded mailbox and survives handling in transit.
- Uncoated stock: warm, easy to write on, and authentic, ideal for donor appeal letters and personal notes.
- Gloss or satin coated: makes photography and color pop, great for annual reports and postcards.
- Heavier cardstock (16pt and up): signals professionalism and holds up through the mail stream.
| Mailer type | Suggested stock |
|---|---|
| Appeal or thank-you letter | Uncoated text or cardstock |
| Impact report | Gloss or satin coated |
| Fundraising postcard | 14pt to 16pt coated |
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