Jordan Kim Labels, Packaging & Sustainability Editor at 4OVER4.COM
Jordan is our labels, packaging and sustainability voice, built from the knowledge of our production team, with over 20 years in printing.
Question
What paper stocks work best for bakery packaging?
Answer
The best bakery stock is the one that matches your brand personality. A rustic, handcrafted feel calls for kraft, while a sleek, modern shop looks right on a coated sheet. Think about how the packaging photographs and how it feels in a customer's hand, since both shape the first impression.
- Kraft stock: natural, artisan look that suits sourdough bakeries, organic shops, and farmers-market sellers.
- Glossy coated: vivid color and shine for cake studios and dessert brands with bold packaging.
- Matte coated: smooth, understated finish for modern patisseries that want a premium touch.
| Bakery style | Best-fit stock |
|---|---|
| Artisan or organic | Kraft |
| Modern patisserie | Matte coated |
| Cake or dessert studio | Gloss coated |
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