What paper stocks work best for bakery packaging?

The best bakery stock is the one that matches your brand personality. A rustic, handcrafted feel calls for kraft, while a sleek, modern shop looks right on a coated sheet. Think about how the packaging photographs and how it feels in a customer's hand, since both shape the first impression.

• Kraft stock: natural, artisan look that suits sourdough bakeries, organic shops, and farmers-market sellers.
• Glossy coated: vivid color and shine for cake studios and dessert brands with bold packaging.
• Matte coated: smooth, understated finish for modern patisseries that want a premium touch.