Jordan Kim Labels, Packaging & Sustainability Editor at 4OVER4.COM
Jordan is our labels, packaging and sustainability voice, built from the knowledge of our production team, with over 20 years in printing.
Question
What paper stocks work best for DTC packaging inserts?
Answer
For inserts, thickness is what makes the piece feel intentional instead of like a receipt. Heavier stocks also survive the tumble of transit without curling or creasing.
| Stock | Feel | Best for |
|---|---|---|
| 16pt | Sturdy, standard premium | Thank-you cards, discount cards |
| 32pt | Rigid and luxe (about 3x a business card) | Flagship inserts, VIP notes |
- A matte or soft-touch coating adds a tactile, premium feel that reads well in unboxing content.
- Gloss makes colors and product photography pop if your brand is bright and bold.
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