Tobias Reed
Tobias Reed Production Knowledge Lead at 4OVER4.COM
Question

What paper stocks work best for DTC packaging inserts?

Answer

For inserts, thickness is what makes the piece feel intentional instead of like a receipt. Heavier stocks also survive the tumble of transit without curling or creasing.

StockFeelBest for
16ptSturdy, standard premiumThank-you cards, discount cards
32ptRigid and luxe (about 3x a business card)Flagship inserts, VIP notes
  • A matte or soft-touch coating adds a tactile, premium feel that reads well in unboxing content.
  • Gloss makes colors and product photography pop if your brand is bright and bold.

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