Question
When should I choose email over direct mail?
Answer
Reach for email when speed, volume, and rapid iteration matter more than physical impact. It is not about one channel being superior, it is about matching the channel to the goal.
Email is the practical choice for:
- Time-sensitive announcements
- Long nurturing sequences and automated drip campaigns
- Rapid A/B testing
- Reaching your audience within hours
- Sending 10 or more touchpoints over several months
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