Nadia Petrov Customer Education Lead at 4OVER4.COM
Nadia is our customer education voice, built from the knowledge of our production team, with over 20 years in printing.
Question
Can I use direct mail and email together?
Answer
Yes, and the combination usually beats either channel on its own. Pairing a tangible piece with a fast digital follow-up covers both awareness and conversion.
- Combined campaigns see response rates about 28% higher than a single channel, per DMA data.
- A common sequence is a postcard first, then an email follow-up 3 to 5 days later.
- The mail piece builds awareness, and the email gives an easy path to convert.
- Consistent messaging across both reinforces recall.
Ready to order?
Get your direct mail postcards printed at 4OVER4
