Can I use direct mail and email together?

Yes, and the combination usually beats either channel on its own. Pairing a tangible piece with a fast digital follow-up covers both awareness and conversion.

• Combined campaigns see response rates about 28% higher than a single channel, per DMA data.
• A common sequence is a postcard first, then an email follow-up 3 to 5 days later.
• The mail piece builds awareness, and the email gives an easy path to convert.
• Consistent messaging across both reinforces recall.