Question
How do I know which paper weight to choose for direct mail?
Answer
Match the weight to the impression you want and the USPS rules the piece has to clear. Most direct mail lands between 14pt and 16pt for a good balance of cost and feel.
| Weight | Best for |
|---|---|
| 7pt | USPS minimum thickness for postcards |
| 14pt | Cost-efficient standard for most mailers |
| 16pt | A more premium, substantial feel |
- Postage note: heavier stock does not automatically cost more to mail. Size and shape set the mailing class.
- Check the rules: confirm your dimensions against current USPS guidelines for your piece.
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