Why is direct mail ROI often higher than email marketing?

Mail gets touched. That physical handling drives stronger recall and deeper engagement, which tends to outweigh its higher cost per piece.

• A physical piece creates stronger brand recall than an email that gets scrolled past.
• Response rates for mail run well above email open rates.
• Cost per touch is higher, but conversion quality and customer lifetime value close the gap.
• The net result is frequently a better overall return on the mail spend.