Nadia Petrov Customer Education Lead at 4OVER4.COM

Nadia is our customer education voice, built from the knowledge of our production team, with over 20 years in printing.

Question

Is direct mail more expensive than email marketing?

Answer

Per piece, yes. Per acquired customer, often no. The honest comparison is cost per result, not cost per send.

Cost basis	Direct mail	Email
Per piece / send	$0.30 to $3.00+	Fractions of a cent
Per acquisition	Often lower	Can climb on weak lists

Which channel wins on cost depends entirely on your customer lifetime value and conversion rates.

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