Question
Is direct mail more expensive than email marketing?
Answer
Per piece, yes. Per acquired customer, often no. The honest comparison is cost per result, not cost per send.
| Cost basis | Direct mail | |
|---|---|---|
| Per piece / send | $0.30 to $3.00+ | Fractions of a cent |
| Per acquisition | Often lower | Can climb on weak lists |
Which channel wins on cost depends entirely on your customer lifetime value and conversion rates.
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