Nadia Petrov Customer Education Lead at 4OVER4.COM
Nadia is our customer education voice, built from the knowledge of our production team, with over 20 years in printing.
Question
When is the best time to send fundraising direct mail?
Answer
Timing follows the giving calendar. Two windows do most of the annual lifting, and getting in early beats a crowded mailbox.
| Window | Share of giving |
|---|---|
| Year-end (November to December) | ~30% of annual donations |
| Spring (March to May) | Second-strongest window |
- Mail early in each window, before the mailbox fills up.
- These seasonal patterns repeat reliably year after year.
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