Question
When is the best time to send fundraising direct mail?
Answer
Timing follows the giving calendar. Two windows do most of the annual lifting, and getting in early beats a crowded mailbox.
| Window | Share of giving |
|---|---|
| Year-end (November to December) | ~30% of annual donations |
| Spring (March to May) | Second-strongest window |
- Mail early in each window, before the mailbox fills up.
- These seasonal patterns repeat reliably year after year.
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