How do peer to peer fundraising statistics compare to direct mail?

Peer-to-peer drives reach and social sharing, direct mail drives larger gifts. They are complementary rather than competing.

• Peer-to-peer shines at digital sharing and social engagement.
• Average gift sizes tend to run smaller than direct mail gifts.
• The best campaigns pair a printed kickoff mailer with digital peer-to-peer tools.
• This multichannel approach consistently outperforms either channel alone.