Question
How do school fundraising campaigns benefit from direct mail?
Answer
Printed appeals reach parents more reliably than digital-only outreach, and they linger where an email notification disappears.
- Printed appeals reach parents more reliably than digital-only communication.
- PTAs report participation rates 20% to 30% higher when mail runs alongside digital.
- A postcard on the fridge is a standing reminder an email cannot match.
- Pair the mailer with digital outreach to lift overall turnout.
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