Nadia Petrov Customer Education Lead at 4OVER4.COM
Nadia is our customer education voice, built from the knowledge of our production team, with over 20 years in printing.
Question
How do school fundraising campaigns benefit from direct mail?
Answer
Printed appeals reach parents more reliably than digital-only outreach, and they linger where an email notification disappears.
- Printed appeals reach parents more reliably than digital-only communication.
- PTAs report participation rates 20% to 30% higher when mail runs alongside digital.
- A postcard on the fridge is a standing reminder an email cannot match.
- Pair the mailer with digital outreach to lift overall turnout.
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