What paper stock should a nonprofit choose for donor mailings?

Let the purpose of each piece guide the stock. Donor-facing communications benefit from a premium feel, while high-volume informational pieces can run on lighter, budget-friendly stock without looking cheap.

• Appeal letters and thank-you cards: 16pt or heavier creates a trustworthy, cared-for impression donors notice.
• Flyers and informational handouts: standard stocks keep bulk costs down while holding print quality.
• Match stock to intent: spend on the pieces that ask for or acknowledge a gift, save on the ones that simply inform.