What's the best way to improve my average direct mail response rate?

Three levers move the needle more than anything else: who you mail, what you offer, and how the piece feels in hand. Get those right and everything else is fine-tuning.

• List quality: mail to the right people. A clean, targeted list beats a big sloppy one every time.
• Offer strength: give one clear, specific reason to respond now.
• Print quality: a piece that feels worth keeping gets kept and acted on.
• Personalization: variable data printing can lift transaction rates by up to 6x.
• Multi-touch: sending 3 pieces over 6 weeks outperforms a single mailing by 50% or more.