Nadia Petrov Customer Education Lead at 4OVER4.COM
Nadia is our customer education voice, built from the knowledge of our production team, with over 20 years in printing.
Question
What folds work for direct mail pieces?
Answer
Direct mail pieces can be folded several ways to fit a mailing size or to organize content into panels. A half fold is one of the most common, and other configurations open up more panels for longer messages.
| Fold | Panels | Typical use |
|---|---|---|
| Half fold | 2 | Simple mailers and self-mailers |
| Tri fold / letter fold | 3 | Brochures and detailed offers |
| Z fold | 3 | Step-by-step or accordion content |
Specify the fold you need when you request your quote so the layout is set up correctly for your piece.
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