Jordan Kim Labels, Packaging & Sustainability Editor at 4OVER4.COM

Jordan is our labels, packaging and sustainability voice, built from the knowledge of our production team, with over 20 years in printing.

Question

What size should a front label be for a standard 750ml wine bottle?

Answer

For a standard 750ml wine bottle, a front label usually falls between 3.5 and 4 inches wide and 3.5 and 4 inches tall. The exact size depends on your bottle's shape and how much the glass curves.

Bottle style	Typical front label width
Bordeaux	3.5 to 4 inches (suits wider labels)
Burgundy	3.5 to 4 inches
Riesling or slim	3 to 3.5 inches (narrower)

Straight-sided bottles take a taller label comfortably, while sharply curved shoulders call for a shorter one. Always measure your specific bottle and, ideally, tape a paper mock-up in place before you order.

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What size should a front label be for a standard 750ml wine bottle?

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