Jordan Kim, 4OVER4 labels, packaging and sustainability voice (illustration)
Jordan Kim Labels, Packaging & Sustainability Editor at 4OVER4.COM

Jordan is our labels, packaging and sustainability voice, built from the knowledge of our production team, with over 20 years in printing.

Question

Which label material suits my product?

Answer

Start with the environment and the surface, then match the finish to your product's look. A material that survives a freezer is very different from one meant for a cosmetics shelf.

FinishFits
GlossyFood packaging, vivid photos
MatteCosmetics, clean minimal brands
KraftArtisanal and natural products
  • Wet, cold, or outdoor products need a waterproof film like vinyl or BOPP.
  • Dry indoor products can use cost-effective paper stocks.
  • When in doubt, order a sample so you can feel the material before a full run.

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