Jordan Kim Labels, Packaging & Sustainability Editor at 4OVER4.COM
Jordan is our labels, packaging and sustainability voice, built from the knowledge of our production team, with over 20 years in printing.
Question
Which label material suits my product?
Answer
Start with the environment and the surface, then match the finish to your product's look. A material that survives a freezer is very different from one meant for a cosmetics shelf.
| Finish | Fits |
|---|---|
| Glossy | Food packaging, vivid photos |
| Matte | Cosmetics, clean minimal brands |
| Kraft | Artisanal and natural products |
- Wet, cold, or outdoor products need a waterproof film like vinyl or BOPP.
- Dry indoor products can use cost-effective paper stocks.
- When in doubt, order a sample so you can feel the material before a full run.
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