Question
How do I choose the right label material?
Answer
Start with the environment and the surface, then match the finish to your product's look. A material that survives a freezer is very different from one meant for a cosmetics shelf.
| Finish | Fits |
|---|---|
| Glossy | Food packaging, vivid photos |
| Matte | Cosmetics, clean minimal brands |
| Kraft | Artisanal and natural products |
- Wet, cold, or outdoor products need a waterproof film like vinyl or BOPP.
- Dry indoor products can use cost-effective paper stocks.
- When in doubt, order a sample so you can feel the material before a full run.
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