Jordan Kim Labels, Packaging & Sustainability Editor at 4OVER4.COM
Jordan is our labels, packaging and sustainability voice, built from the knowledge of our production team, with over 20 years in printing.
Question
Can I add a QR code to my wine label?
Answer
Yes, you can add a QR code to a wine label, and it is a simple way to connect a bottle to more content than the label can hold.
- Link tasting notes: Send scanners to pairing suggestions or the story behind the vintage.
- Drive to your site: Point the code at your shop, club, or reorder page.
- Run a promotion: Tie the code to a discount, event, or contest.
Generate the code, place it on your artwork with enough quiet space around it, and keep it large enough to scan reliably before you upload the final file.
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