Jordan Kim Labels, Packaging & Sustainability Editor at 4OVER4.COM
Jordan is our labels, packaging and sustainability voice, built from the knowledge of our production team, with over 20 years in printing.
Question
What's the best material for wine labels that will be chilled or placed in ice buckets?
Answer
For wine labels that will be chilled, condensate, or sit in an ice bucket, choose a synthetic waterproof stock. These materials shrug off moisture, while uncoated paper tends to wrinkle, bubble, or peel when it stays wet for long.
- BOPP (biaxially oriented polypropylene): fully waterproof and durable, ideal for submersion and heavy condensation
- Vinyl: flexible, water-resistant, and conforms well to curved bottles
- Coated paper: works for light moisture only when sealed with a waterproof laminate, but is more prone to peeling in prolonged wet conditions
| Material | Moisture resistance | Best for |
|---|---|---|
| BOPP | Excellent | Ice buckets, submersion |
| Vinyl | Very good | Chilling, condensation |
| Laminated paper | Moderate | Brief chilling |
Match the adhesive to cold, wet conditions as well: a moisture-rated adhesive keeps the label from peeling as condensation forms.
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