Jordan Kim Labels, Packaging & Sustainability Editor at 4OVER4.COM
Jordan is our labels, packaging and sustainability voice, built from the knowledge of our production team, with over 20 years in printing.
Question
What finish should I choose for wine labels vs. beer labels?
Answer
There is no single right answer, the finish should follow your brand and where the bottle will be seen. As a rule, wine leans elegant and beer leans bold.
| Product | Finishes that work | Vibe |
|---|---|---|
| Wine labels | Soft-touch matte, textured uncoated, foil stamp | Elegant, refined |
| Beer labels | Glossy, satin | Bold, colorful pop |
| Brewery stickers | Glossy vinyl | Durable, wet-resistant |
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