Tobias Reed
Tobias Reed Production Knowledge Lead at 4OVER4.COM
Question

What finish should I choose for wine labels vs. beer labels?

Answer

There is no single right answer, the finish should follow your brand and where the bottle will be seen. As a rule, wine leans elegant and beer leans bold.

ProductFinishes that workVibe
Wine labelsSoft-touch matte, textured uncoated, foil stampElegant, refined
Beer labelsGlossy, satinBold, colorful pop
Brewery stickersGlossy vinylDurable, wet-resistant

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