What paper stocks are used for labels, and which is best for glossy finishes?

Label paper stock generally splits into coated and uncoated, and the coating is what controls shine. If you want a glossy, professional finish, a coated stock is the way to go.

• Coated stock: a smooth, sealed surface that produces a glossy sheen and sharp, saturated color.
• Uncoated stock: a natural matte surface that is easy to write on but not shiny.
• Laminated finishes: a gloss laminate can push shine and durability even further.

For a glossy, high-impact look, choose coated stock, ideally with a gloss finish or laminate. For a subtle, tactile, or writable label, uncoated is the better match. Comparing samples of each is the quickest way to decide.