Jordan Kim
Jordan Kim Sustainability & Industry Editor at 4OVER4.COM
Question

What's the best paper thickness for custom bookmarks?

Answer

For most bookmarks, a stiff cardstock in the 14pt to 16pt range hits the sweet spot. It holds its shape between pages without being so bulky that it stresses a book's spine, and it still feels substantial in the hand.

ThicknessBest for
14ptEveryday bookmarks, budget-friendly
16ptSturdier feel, the most popular choice
32ptLuxury or collectible, extra rigid and hefty
  • Anything thinner than 14pt tends to curl or bend with use.
  • 32pt ultra-thick stock adds a premium weight that stands out for keepsakes and high-end promotions.
  • Pair the thickness with a lamination if you want extra durability.

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