Tobias Reed Production Knowledge Lead at 4OVER4.COM
Tobias is our voice for cutting, binding and large format, built from the knowledge of our production team, with over 20 years in printing.
Question
What paper thickness works best for counter displays?
Answer
The right thickness depends on whether the piece needs to stand on its own or sits inside a holder. For counter-level displays, rigidity is what keeps the piece looking sharp.
| Use case | Recommended stock | Why |
|---|---|---|
| Free-standing card | 32pt cardstock | Rigid enough to hold its shape without a stand |
| Inside an acrylic holder | 16pt cardstock | Sturdy enough while costing less per unit |
- 32pt is roughly three times thicker than a standard business card.
- Thicker stock resists curling in humid or high-traffic spots.
Choose based on how the piece will be displayed, then match the finish to your lighting for the cleanest look.
Ready to order?
Get your displays printed at 4OVER4
