Marcus Chen Print Marketing Strategist at 4OVER4.COM
Marcus is our print marketing voice, built from the knowledge of our production team, with over 20 years in printing.
Question
What are the most important gen z marketing statistics for small businesses?
Answer
The most actionable Gen Z marketing insights for small businesses come down to authenticity and showing up across more than one channel. According to Morning Consult (2024), 88 percent of Gen Z values authenticity above every other brand quality.
- Lead with genuine messaging rather than polished-but-hollow claims, which this audience spots quickly.
- Go multi-channel by pairing tactile materials like premium business cards with an active social presence.
- Stay consistent so the voice on a printed card matches the voice online.
For a small business, the win is combining the trust that physical materials carry with the reach of the platforms Gen Z already lives on.
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