What are the most important gen z marketing statistics for small businesses?

The most actionable Gen Z marketing insights for small businesses come down to authenticity and showing up across more than one channel. According to Morning Consult (2024), 88 percent of Gen Z values authenticity above every other brand quality.

• Lead with genuine messaging rather than polished-but-hollow claims, which this audience spots quickly.
• Go multi-channel by pairing tactile materials like premium business cards with an active social presence.
• Stay consistent so the voice on a printed card matches the voice online.

For a small business, the win is combining the trust that physical materials carry with the reach of the platforms Gen Z already lives on.