How many businesses use visual content in their marketing?

Visual content is now standard practice rather than a nice-to-have. Surveys such as Venngage's put the share of businesses using visual content in their marketing at around 90%, and the trend line only points up.

• In-house design for teams with dedicated creative staff.
• Freelancers and agencies for businesses that outsource.
• Template-based tools for the smallest teams working on a budget.

Whichever route a business takes, the expectation from audiences is the same: visuals are assumed. Carrying that visual identity into print, through flyers and other handouts, keeps the brand consistent on and off the screen.