Marcus Chen, 4OVER4 print marketing voice (illustration)
Marcus Chen Print Marketing Strategist at 4OVER4.COM

Marcus is our print marketing voice, built from the knowledge of our production team, with over 20 years in printing.

Question

What are the most effective print marketing ideas for small businesses?

Answer

A few print formats deliver outsized results for small businesses.

  • Direct mail postcards are cheap per piece and land right in mailboxes.
  • Branded stickers turn customers into walking billboards.
  • Business flyers spread a focused offer across a neighborhood.
  • Add a QR code to any of these to link the print piece to a trackable page.

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