Is print design still relevant in a digital world?

Print design is very much alive, and in a saturated digital world it often stands out precisely because it is physical. Direct mail regularly pulls response rates several times higher than email for house lists, and printed pieces are processed with less cognitive effort and remembered more clearly than on-screen media.

• Higher response from direct mail versus email for established lists.
• Easier to process, print asks less of the reader's attention.
• Stronger recall, tactile pieces stick in memory longer than a scroll.

The takeaway is not print versus digital but print with digital, since the two reinforce each other when a campaign lives in both places.