Do print advertising effectiveness statistics support using print alongside digital?

The data is clear that print and digital work better together than either does alone. Combining them adds a physical touchpoint that reinforces the digital message.

• 28% higher conversion: ANA research shows campaigns pairing direct mail with digital channels outperform digital-only efforts.
• Trust reinforcement: A tangible piece backs up online messaging and builds credibility.
• Multiple touchpoints: Seeing a brand in the mail and on screen compounds recall.

Rather than choosing one channel, use print to strengthen the digital campaign already running.