Question
How does video impact real estate listings?
Answer
Video is one of the fastest-growing channels for agents, and the engagement lift is large. Listings with video draw far more interest, though video performs best as part of a broader follow-up system.
| Format | Reported lift |
|---|---|
| Listings with video (NAR) | 403% more inquiries |
| 3D virtual tours (Zillow) | 50% more saves |
- Video drives interest: it pulls in more inquiries and saves than photos alone.
- Pair with follow-up: strong response handling turns that interest into showings.
- Bring print to showings: brochures and leave-behinds keep your listing memorable after the visit.
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