Marcus Chen Print Marketing Strategist at 4OVER4.COM
Marcus is our print marketing voice, built from the knowledge of our production team, with over 20 years in printing.
Question
How does video impact real estate listings?
Answer
Video is one of the fastest-growing channels for agents, and the engagement lift is large. Listings with video draw far more interest, though video performs best as part of a broader follow-up system.
| Format | Reported lift |
|---|---|
| Listings with video (NAR) | 403% more inquiries |
| 3D virtual tours (Zillow) | 50% more saves |
- Video drives interest: it pulls in more inquiries and saves than photos alone.
- Pair with follow-up: strong response handling turns that interest into showings.
- Bring print to showings: brochures and leave-behinds keep your listing memorable after the visit.
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