Marcus Chen Print Marketing Strategist at 4OVER4.COM
Marcus is our print marketing voice, built from the knowledge of our production team, with over 20 years in printing.
Question
How much do real estate agents spend on marketing each year?
Answer
The median Realtor spends about $1,850 a year on marketing, according to NAR data, but top producers invest far more. Budgets usually split across several channels rather than going all-in on one.
| Agent tier | Annual marketing spend |
|---|---|
| Median Realtor | ~$1,850 |
| Top producers | $10,000+ |
- Digital advertising: listings, retargeting, and social.
- Print materials: postcards, flyers, and brochures.
- Signage: yard signs and riders that market the listing and the agent at once.
- Events: open houses and community sponsorships.
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