Question
How much do real estate agents spend on marketing each year?
Answer
The median Realtor spends about $1,850 a year on marketing, according to NAR data, but top producers invest far more. Budgets usually split across several channels rather than going all-in on one.
| Agent tier | Annual marketing spend |
|---|---|
| Median Realtor | ~$1,850 |
| Top producers | $10,000+ |
- Digital advertising: listings, retargeting, and social.
- Print materials: postcards, flyers, and brochures.
- Signage: yard signs and riders that market the listing and the agent at once.
- Events: open houses and community sponsorships.
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