Marcus Chen Print Marketing Strategist at 4OVER4.COM
Marcus is our print marketing voice, built from the knowledge of our production team, with over 20 years in printing.
Question
What print materials do I need for a real estate open house?
Answer
A strong open house pairs a few core pieces on the day with some outreach beforehand, so buyers know about the showing and leave with your details.
| Piece | Role |
|---|---|
| Property flyers | listing details for visitors to take home |
| Yard signs | street visibility and directions to the door |
| Business cards | quick contact hand-offs |
| Mailed postcards | invite nearby neighborhoods 7-10 days ahead |
| Sign-in sheets | capture visitor info on the day |
| Spec sheets | detailed property facts for serious buyers |
At minimum bring flyers, a yard sign, and business cards. Add mailed postcards ahead of time for a more polished campaign.
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