Question
What's the average email open rate for real estate marketing?
Answer
Real estate emails average about a 19.7% open rate with a click-through rate near 1.77%, according to Campaign Monitor. How you segment matters more than any single benchmark.
| Metric | Average |
|---|---|
| Open rate | ~19.7% |
| Click-through rate | ~1.77% |
- Segment by buyer stage: tailored campaigns consistently beat generic blasts.
- Reinforce with mail: a physical postcard follow-up keeps you visible when emails go unopened.
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