Marcus Chen Print Marketing Strategist at 4OVER4.COM
Marcus is our print marketing voice, built from the knowledge of our production team, with over 20 years in printing.
Question
What's the average email open rate for real estate marketing?
Answer
Real estate emails average about a 19.7% open rate with a click-through rate near 1.77%, according to Campaign Monitor. How you segment matters more than any single benchmark.
| Metric | Average |
|---|---|
| Open rate | ~19.7% |
| Click-through rate | ~1.77% |
- Segment by buyer stage: tailored campaigns consistently beat generic blasts.
- Reinforce with mail: a physical postcard follow-up keeps you visible when emails go unopened.
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