Question
How do vehicle wrap industry statistics compare to billboard advertising?
Answer
Vehicle graphics outperform billboards on cost efficiency and reach. Billboards charge monthly rent for a fixed location, while a wrapped vehicle keeps moving through new neighborhoods at almost no ongoing cost.
| Medium | Approx. CPM | Recurring cost |
|---|---|---|
| Vehicle wrap | Under $0.15 | None after install |
| Billboard | $3.56 average | Monthly rental |
- A wrap travels through multiple neighborhoods daily, reaching audiences a fixed billboard cannot.
- After the one-time install, the vehicle keeps advertising with no additional media spend.
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