Marcus Chen Print Marketing Strategist at 4OVER4.COM
Marcus is our print marketing voice, built from the knowledge of our production team, with over 20 years in printing.
Question
How do vehicle wrap industry statistics compare to billboard advertising?
Answer
Vehicle graphics outperform billboards on cost efficiency and reach. Billboards charge monthly rent for a fixed location, while a wrapped vehicle keeps moving through new neighborhoods at almost no ongoing cost.
| Medium | Approx. CPM | Recurring cost |
|---|---|---|
| Vehicle wrap | Under $0.15 | None after install |
| Billboard | $3.56 average | Monthly rental |
- A wrap travels through multiple neighborhoods daily, reaching audiences a fixed billboard cannot.
- After the one-time install, the vehicle keeps advertising with no additional media spend.
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