Question
How do billboard advertising statistics compare to digital display ads?
Answer
Out-of-home advertising like billboards competes on cost per impression and unavoidable reach, and it stacks up well against digital display ads on both.
| Metric | Billboards | Digital display |
|---|---|---|
| Typical CPM | $2 to $9 | $10 to $30+ |
| Weekly reach | 90%+ of the U.S. population | Varies, ad-blocker limited |
| Skippable | No | Yes |
The core difference is that out-of-home impressions are unskippable, since no one installs an ad blocker on a highway. For pure awareness at scale, large-format print stays hard to beat.
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