Are door hanger advertising statistics strong enough to justify the format?

Yes, the numbers justify the format once you weigh response against how little each piece costs. Door hangers punch above their price.

• Response rate: Typically 1% to 5%, which is strong given the low cost per piece.
• Zero competition: The piece sits directly on a door with no other mail fighting for attention.
• Best fit: Home service companies, real estate agents, and local restaurants tend to see the strongest results.

For businesses that serve a defined geographic area, the placement advantage is what makes the format worth it.