How do promotional products statistics compare to digital advertising at events?

Physical items and digital ads both build recall, but they do it very differently. A printed piece or promotional product sits in someone's hand and lingers in their space, while a screen impression disappears the moment they scroll past it.

• Lifetime impressions: ASI research puts promotional products at roughly 500 impressions per item over their lifespan.
• Brand recall: about 85% for physical items, versus 35-40% for typical digital event ads.
• Tactile memory: something you can hold creates a sensory anchor that a screen impression cannot match.

For long-term brand presence at events, print and promotional products tend to be the stronger investment, especially when paired with a memorable design.