Question
How do I choose the right buckslips for nonprofit fundraising?
Answer
Start with the campaign goal, then let it guide the stock and finish. A year-end appeal, an event promotion, and a membership drive each call for a slightly different feel, so match the piece to the moment.
| Campaign | Suggested stock | Why |
|---|---|---|
| Year-end donation appeal | Glossy, full-color, heavier weight | Feels premium and signals importance |
| In-person event promotion | Lighter weight | Cheaper to hand out in volume |
| Community-focused outreach | Matte or uncoated | Warm, approachable, easy to write on |
- Finish sets the tone: gloss reads modern and polished, matte and uncoated read grounded and personal.
- Match your brand: the stock should feel like an extension of the organization, not a random choice.
- Balance cost and impression: spend up where the ask is largest, save on high-volume handouts.
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