Nadia Petrov, 4OVER4 customer education voice (illustration)
Nadia Petrov Customer Education Lead at 4OVER4.COM

Nadia is our customer education voice, built from the knowledge of our production team, with over 20 years in printing.

Question

What size and stock should a buckslip be?

Answer

The right buckslip spec depends first on how the piece will travel and reach the reader. Envelope inserts have to fit standard mailing sizes, while hand-distributed pieces can lean into a heavier, more premium feel. Sort out distribution, then choose size, stock, and finish around it.

  • Envelope inserts: a standard 3.5 x 8.5 inch size slides neatly into most mailings with no extra postage.
  • Hand distribution: a heavier stock feels more substantial and holds up to repeated handling.
  • Finish: gloss for bright, punchy color, matte for a refined, professional look.
  • Need more room? if one focused offer is not enough, a folded or multi-panel format gives space for detail.
UseSizeStock
Envelope insert3.5 x 8.5 inStandard 14pt-16pt
Hand-outCustom / largerHeavier, premium feel

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