Question
How do I choose the right buckslip options for my campaign?
Answer
The right buckslip spec depends first on how the piece will travel and reach the reader. Envelope inserts have to fit standard mailing sizes, while hand-distributed pieces can lean into a heavier, more premium feel. Sort out distribution, then choose size, stock, and finish around it.
- Envelope inserts: a standard 3.5 x 8.5 inch size slides neatly into most mailings with no extra postage.
- Hand distribution: a heavier stock feels more substantial and holds up to repeated handling.
- Finish: gloss for bright, punchy color, matte for a refined, professional look.
- Need more room? if one focused offer is not enough, a folded or multi-panel format gives space for detail.
| Use | Size | Stock |
|---|---|---|
| Envelope insert | 3.5 x 8.5 in | Standard 14pt-16pt |
| Hand-out | Custom / larger | Heavier, premium feel |
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