How do I choose between matte and gloss finishes?

Gloss and matte both look great, but they behave differently under light and in the hand, so the right one depends on your design and how the piece will be used.

• Gloss: reflects light and makes colors look richer and more vivid, ideal for product photos, postcards, and marketing flyers
• Matte: reduces glare, feels smooth, and stays easy to read under bright lighting
• Writability: matte takes pen and handwriting far better if you need to personalize each piece
• Fingerprints: matte hides them better than high gloss

Choose gloss when visual punch is the priority and matte when readability, a modern feel, or writability matters more.