What are the most important print advertising statistics for small businesses?

For a small business, the most useful print advertising stats are the ones tied to response and immediacy, because a local budget needs high-impact, low-cost channels.

• Direct mail response: Averages around 9% for house lists, far above typical email response.
• Immediate action: About 79% of consumers act on physical mail right away rather than setting it aside.
• Local targeting: Print holds its cost advantage in local markets where digital ad prices keep climbing.

These numbers matter because they point to a channel that delivers both reach and affordability for neighborhood-level marketing.