What is the average response rate for door hanger advertising?

Door hanger response depends on your offer, design, and targeting, but it lands in a range that competes directly with traditional direct mail.

• Typical range: 1% to 5%, with strong local offers pushing toward the top.
• Best performers: Home service businesses with sharp neighborhood offers tend to hit the higher end.
• For comparison: Standard direct mail averages 2.7% to 4.4% for house lists, per the Data and Marketing Association.

Given the low cost per piece, a mid-range door hanger response often produces very competitive economics.