Tobias Reed
Tobias Reed Production Knowledge Lead at 4OVER4.COM
Question

What are the best practices for business card size meaning?

Answer

Start from the standard format and only depart from it when your brand clearly benefits.

SpecValue
Standard size3.5 by 2 inches
Bleed0.125 inch
Safe zoneKeep text inside the margins
  • Use the standard size unless a custom shape truly fits your brand.
  • Match the size to audience expectations: conservative fields favor standard, creative ones reward experiments.

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