Emma Davis Print Production Specialist at 4OVER4.COM

Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.

Question

When is it worth leaving the standard card size?

Answer

Start from the standard format and only depart from it when your brand clearly benefits.

Use the standard size unless a custom shape truly fits your brand.
Match the size to audience expectations: conservative fields favor standard, creative ones reward experiments.

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