Nadia Petrov Customer Education Lead at 4OVER4.COM
Nadia is our customer education voice, built from the knowledge of our production team, with over 20 years in printing.
Question
How does business card size compare to standard postcard size and standard flyer size?
Answer
Each of these formats has a job. Business cards are pocket sized for hand-offs, postcards give you room for a message and mailing, and flyers are the largest for detailed promotions.
| Format | Standard size | Best for |
|---|---|---|
| Business card | 3.5 x 2 in | Networking, contact info |
| Postcard | 4 x 6 in | Direct mail, announcements |
| Flyer | 8.5 x 11 in | Promotions, handouts, events |
If you are unsure which fits your campaign, start with how the piece will be delivered: handed over, mailed, or posted.
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