Question
How does business card size compare to standard postcard size and standard flyer size?
Answer
Each of these formats has a job. Business cards are pocket sized for hand-offs, postcards give you room for a message and mailing, and flyers are the largest for detailed promotions.
| Format | Standard size | Best for |
|---|---|---|
| Business card | 3.5 x 2 in | Networking, contact info |
| Postcard | 4 x 6 in | Direct mail, announcements |
| Flyer | 8.5 x 11 in | Promotions, handouts, events |
If you are unsure which fits your campaign, start with how the piece will be delivered: handed over, mailed, or posted.
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