Should I use a standard business card size or a custom shape?

Pick a size by thinking about where the card will live and how much it needs to say.

• Standard 3.5 by 2 inches fits wallets, cardholders, and most expectations.
• Square or die-cut shapes suit visual brands like photographers and designers.
• More information usually argues for standard, while a bold statement argues for a custom shape.
• Order samples first, since holding a size beats imagining it.