Question
What's the difference between text weight and cover weight for brochures?
Answer
Text weight and cover weight describe how thick and rigid the paper is, and that dictates how well it folds. Text weight is thinner and folds cleanly, while cover weight is stiffer and holds its shape.
| Stock | Feel | Best for |
|---|---|---|
| 100lb gloss text | Thinner, flexible | Tri-fold and multi-fold brochures |
| 14pt or 16pt cover | Thicker, rigid | Bi-fold or single-fold pieces that stand in a rack |
For most folded brochures, text weight is the right choice because it creases without cracking.
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