Sofia Ramirez Design & Templates Editor at 4OVER4.COM

Sofia is our design and templates voice, built from the knowledge of our production team, with over 20 years in printing.

Question

What's the difference between text weight and cover weight for brochures?

Answer

Text weight and cover weight describe how thick and rigid the paper is, and that dictates how well it folds. Text weight is thinner and folds cleanly, while cover weight is stiffer and holds its shape.

Stock	Feel	Best for
100lb gloss text	Thinner, flexible	Tri-fold and multi-fold brochures
14pt or 16pt cover	Thicker, rigid	Bi-fold or single-fold pieces that stand in a rack

For most folded brochures, text weight is the right choice because it creases without cracking.

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What's the difference between text weight and cover weight for brochures?

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