What's the difference between a brochure and a pamphlet?

The short version: a brochure is a single sheet folded into panels, while a pamphlet is usually a small booklet with multiple bound or stapled pages. The distinction is really about how much content you have and how it is assembled. Size-wise they overlap almost completely, both commonly start as a Letter or A4 sheet, so pick your standard size the same way for either one.

• Brochure: one sheet, folded, quicker and cheaper to produce, typically marketing-focused with images and calls to action
• Pamphlet: several pages bound or stapled, for content a single sheet cannot hold
• Best for brochures: marketing pieces with a clear call to action
• Best for pamphlets: longer informational or educational material