Does the finish affect how long brochures last?

Finish plays a small role in longevity, but paper weight matters more. A coating adds a little protection, though a heavier stock is what really keeps a brochure intact over time.

• Glossy coating: slightly better defense against moisture and light fading
• Matte: can scuff more easily with repeated handling
• Paper weight: the bigger factor in durability for long-term pieces
• For lasting pieces: choose heavier stock first, then pick the finish you prefer