Sofia Ramirez Design & Templates Editor at 4OVER4.COM
Sofia is our design and templates voice, built from the knowledge of our production team, with over 20 years in printing.
Question
Does the finish affect how long brochures last?
Answer
Finish plays a small role in longevity, but paper weight matters more. A coating adds a little protection, though a heavier stock is what really keeps a brochure intact over time.
- Glossy coating: slightly better defense against moisture and light fading
- Matte: can scuff more easily with repeated handling
- Paper weight: the bigger factor in durability for long-term pieces
- For lasting pieces: choose heavier stock first, then pick the finish you prefer
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