What paper stock works best for brochures?

The best brochure stock depends on the content and the impression you want to make. Match the coating to how photo-heavy or text-heavy the piece is.

• Glossy coated stock: best for photo-driven brochures like restaurant menus and travel guides, since it makes color pop.
• Matte coated stock: ideal for text-heavy, professional brochures where readability and low glare matter.
• Uncoated stock: gives a natural, writable feel that suits nonprofits and educational materials.