Sofia Ramirez Design & Templates Editor at 4OVER4.COM
Sofia is our design and templates voice, built from the knowledge of our production team, with over 20 years in printing.
Question
What paper stock works best for brochures?
Answer
The best brochure stock depends on the content and how the piece will be used. Match the coating to how photo-heavy or text-heavy it is, and the weight to whether it mails or is handed out.
| Content type | Recommended coating |
|---|---|
| Photography, menus, travel guides | Glossy coated, which makes color pop |
| Corporate and text-heavy | Matte coated, for readability and low glare |
| Nonprofit and educational | Uncoated, for a natural, writable feel |
| Use | Recommended weight |
|---|---|
| Text-heavy mailers | 80lb or 100lb gloss text |
| Premium event handouts | 100lb gloss cover or 14pt cardstock |
| Restaurant menus | Heavier stock with aqueous coating for durability |
- Lighter text weight folds easily and keeps postage down.
- Heavier cover stock reads as more premium in the hand.
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