Is uncoated paper a bad choice for brochures?

Uncoated paper is not a bad choice at all, it is simply a different look. It gives a brochure a natural, tactile, low-shine feel that many premium and eco-minded brands actively prefer. The only real caveat is that ink absorbs into the fibers, so heavy photography can look a touch softer than it would on a coated stock.

• Great fit: minimalist layouts, earthy or artisan brands, editorial pieces, and anything you want people to write on.
• Weaker fit: photo-heavy designs where you need crisp edges and punchy color.
• Feel: warm and organic in the hand, with no glare under bright light.
• Ink behavior: colors read slightly muted and matte because the fibers pull ink in.