What brochure size works best for trade shows?

For trade shows you want a brochure big enough to show off products but still easy to carry in a tote. The 8.5 x 11 bi-fold and 11 x 17 tri-fold both hit that balance, and durable stock keeps them looking good after a day of handling.

• 8.5 x 11 bi-fold: generous panels for photos, still bag-friendly
• 11 x 17 tri-fold: more real estate for full product lineups
• Stock: 100lb gloss text or heavier to survive bending and stuffing
• Why it matters: show brochures get handled a lot, so durability is part of the design