What is the best paper weight for a tri-fold brochure?

For a tri-fold brochure, 80lb gloss or matte text is the standard. It is thick enough to feel professional yet flexible enough to fold into thirds without cracking along the creases.

• 80lb text: the go-to weight, folds cleanly and looks professional
• 100lb text: a sturdier step up if you want more heft
• Scoring: ask that heavier stock be scored so the folds stay crisp
• Avoid: stock too thick to fold, which cracks and looks rough at the crease